Iron 24

Iron 24 is a modern fitness franchise that redefines gym access with a fully app-driven, 24/7 model and no sales staff. I led the creative direction from the ground up, developing the brand identity, app UI, marketing materials, and launch assets.

In addition to the branding and digital experience, I helped design the physical space—ensuring the gym’s interior reflected the clean, high-tech, and user-first philosophy behind the brand.

My work covered logo design, signage, print and digital campaigns, UI/UX for the member app, and promotional video content. Iron 24 now has multiple locations across the U.S., with a scalable system designed for rapid growth and user independence.